Report (Annual or One-time) (Print or Electronic)

Barclays and Unreasonable Group chronicle accelerating change in a needy world

An impact report outlines a partnership for a better world and scores social media attention, winning Barclays and Unreasonable Group the Best Report in PR Daily’s 2020 Corporate Social Responsibility Awards.

Unreasonable Impact report: Our story so far - Logo -

A car that runs on water. A warehouse-based vertical farm that’s 390 times more productive than a field farm. A new way of recycling the million tons of clothing discarded annually in Japan.

Cofounded by famed British bank Barclays and the nonprofit Unreasonable Group, Unreasonable Impact supports entrepreneurs whose ventures have the potential to employ thousands of people worldwide while solving social and environmental problems.

Together the group created an Unreasonable Impact report to provide an overview of the program against these objectives:

  • Supporting the most effective companies solving key social and environmental challenges such as emissions-free transportation and urban farming.
  • Monitoring participating companies’ scale and growth in revenue, profits, customers and other vital areas.
  • Creating at least 500 jobs each over the next five years.

The Unreasonable Impact report generated 6,925 impressions online, and internal and external report launch events drew a standing-room-only audience of colleagues and external guests. The later included companies such as Low Carbon Capital and Virgin, special advisors to the government and representatives from family offices across Barclays’ Private Bank.

A corresponding social media campaign to promote the report and VICE films recorded more than 85,000 views on Barclays’ LinkedIn and Twitter channels, while a series of sponsored Financial Times articles recorded 400,000 impressions.

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