Paycom introduced a new brand concept under the label “Discover” early last year. The internal communications team rebranded its email newsletter, BEAT, to reflect the new brand. The effort was so successful that Paycom has won first place in the “Improved Design” category of Ragan’s 2018 Employee Communications Awards.
In order for the email newsletter to make the transition, the designers met with the communications team to discuss ideas and set a timeline for introducing the new look. The redesign was undertaken simultaneously across multiple departments and communications vehicles, including the corporate culture magazine, digital signage displays and email templates. Also included in the fresh design scheme were a new font and color palette.
The weekly newsletter is designed to reduce the number of emails employees have to cope with, while providing relevant information about company news and upcoming events. Among the BEAT sections that would incorporate the new design were vital news, announcements, content about clubs and events, corporate philanthropy, reminders, lunch menus, employee birthdays and more.
The new design resulted in a highly appealing newsletter that not only conveys the company’s new look but presents content in a highly engaging and easy-to-read format.
Congratulations to Chelsea Justice, Taylor Young and Lacey Brauser.