Annual Report

Conservancy annual report makes great use of web and print

Digital content helped report achieve its goal of conveying the broad impact of park programs.

2017 Report to the Community - Logo - https://www.ragan.com/wp-content/uploads/2018/11/Annual-Report.1.jpg

The Golden Gate National Parks Conservancy, a nonprofit dedicated to preserving national parks like Muir Woods, the Presidio, Alcatraz and more than 30 other sites, is also tasked with enhancing the experience of park visitors and building a community that works to preserve parks for the future. Part of that effort includes an annual report, and the Conservancy’s 2017 report has taken first place in the “Annual Report” category of PR Daily’s 2017 Nonprofit PR Awards.

The Conservancy’s president and CEO called the 2017 report “a game changer.” Designed to convey the impact of park programs across diverse communities through storytelling, it engaged a variety of park visitors, partners and participants in the many park programs to tell stories of how the parks and their programs played a role in their lives. 

The editorial content & strategy director and digital content producer planned a series of brief vignettes and accompanying videos—no longer than 90 seconds each—to enhance the stories and portrait-like photos. The site design was crafted to accommodate the photos and text vignettes, as well as infographics to simplify the details common to all annual reports. 

The beautiful web version of the report was supplemented with a print report that is equally compelling; this was made available for download as a PDF. 

Congratulations on an outstanding annual report to the team of Ellen Fortier, Michael Hsu, Paul Myers, Dan Wong and Curran White.

View More Nonprofit PR Awards 2017 Winners.

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