Sage’s themed annual report highlights Halcyon’s artistic mission
The communications agency played with the motif, ‘Dare to be _____,’ which it executed with die-cut techniques for an award-winning effort.
If you dare to be creative—even in an annual report—it can reap big rewards.
Halcyon, a D.C.-based nonprofit arts and social enterprise incubator, provides residency and fellowships for artists and entrepreneurs to help support skill development, networking and venture growth. Fellows are free to pursue their artistic and entrepreneurial visions with access to Halcyon’s network of mentors, investors and advisors.
Halcyon chose Sage Communications to design and develop its annual report for 2017—and Sage responded with a first-place showing in the Annual Report category of PR Daily’s Nonprofit PR Awards.
Sage set out to create a high-profile report to encompass Halcyon’s mission, messaging and accomplishments. After brainstorming with Halcyon to create the overarching theme, “Dare to be _____,” and a list of related keywords, Sage reported back to the client with design concepts—and then hit the ground running.
To keep the themes consistent, Sage designed die-cut techniques for use throughout. The inside front cover revealed the key message, “A unique vision. A unique perspective,” along with select pages showcasing main sections such as “world-changing ventures,” “emerging artists” and “civic-minded artists.”
Sage’s work on Halcyon’s behalf also won the 2018 Hermes Creative Award for Print Media.
Congratulations to Sage team members Stephanie Trager, Kristen Thoman, David Gorodetski and Kelley Newman.
View More Nonprofit PR Awards 2019 Winners.
Visit Ragan.com/Awards to learn more about awards opportunities.