Digital Publication

Coffee table book inspires volunteerism among real estate developer employees

Strategy results in increase in volunteerism from Megaworld workforce, earning first place in the Digital Publication category of PR Daily’s 2020 Nonprofit PR Awards.

Megaworld Foundation @ 20 - Logo - https://www.ragan.com/wp-content/uploads/2020/08/Digital-Publication_Megaworld-Foundation.jpg

The corporate social responsibility arm of the Philippines’ leading real estate developer Megaworld developed a coffee table book to celebrate its 20th anniversary. Featuring 20 individuals and organizations representing the foundation’s programs, the book sought to spotlight its top three programs, inspire at least half the readers from Megaworld’s workforce, and to encourage at least half of those readers to volunteer in foundation activities.

One key challenge was accessibility. Placing the books in company reception areas and lounges was a good start but making it available online as a “viewbook”—accessed through the employee email newsletter—ensured everybody had a chance to see it. That led 76% of employees to affirm that they had been inspired by the publication and 98% to share their interest in volunteering (notably in outreach initiatives, tree-planting efforts, and feeding activities.

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