Event PR and Marketing

Immersive experience introduces RE/MAX agents to donation program

Hospital network earns first place in the Event PR and Marketing category of PR Daily’s 2020 Nonprofit PR Awards for building a mock home that agents could visit at their annual convention.

Miracle Home in Real Life - Logo - https://www.ragan.com/wp-content/uploads/2020/08/Event-PR-and-Marketing_Childrens-Miracle-Network-Hospitals-scaled.jpg

Real estate company RE/MAX is one of the many organizations that donate to Children’s Miracle Network Hospitals. For RE/MAX, the donations come from the sale of properties listed as Miracle Homes or Properties, with donations made upon the properties’ sale. These donations would amount to more if the program were more widely known among agents, which led the CMN Hospitals communications and fundraising teams to build a three-room Miracle Home in the trade show space of the company’s annual convention.

Each room was themed to educate agents about the program and the impact of the fundraising through video, artwork, placards, and meet-and-greets with CMN Hospital patients. Throughout the home, agents could see feeding tubes, cystic fibrosis vests, a calendar of medical appointments, and other symbols of life for a CMN Hospital patient. Some 1,000 people visited the booth, many choosing to become participants in the program; many of those agents touring the mock home also posted about it on social media.

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