While many teams are learning to work together while being apart from one another during the coronavirus pandemic, the communicators at the Better Business Bureau serving the Heart of Texas already knew how to achieve solid results while being geographically dispersed.
The team, which serves 105 counties and eight designated market areas (DMAs), consists of a CMO, PR coordinator, and five regional directors spread across the state. The regional directors serve as local representatives to local customers and businesses, furthering the goal of informing audiences of the services offered by the local branch of the International Association of Better Business Bureaus.
They produce media segments, answer media inquiries, provide media outlets with content, and evaluate the effectiveness of their efforts. Each team member has achieved noteworthy results, like increasing engagement between the BBB and other community organizations, serving the Spanish-speaking market, and hosting webinars and Facebook Live sessions. Their combined efforts have received 7,704 media mentions across eight local DMAs. We offer our congratulations to the entire team.