Best PR White Paper

Barnes & Noble College Marketing scores touchdown with white paper

The winning play added an infographic and case study to help BNCM show colleges and brands how on-campus integrated marketing can reach students, alumni and fans in football season. 

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“The Ultimate Guide to On-Campus Marketing: How to Reach College Students, Alumni and Fans during Football Season” earns the top spot of Best PR White Paper in the 2012 PR Daily Awards. Barnes & Noble College Marketing (BNCM) took top honors using an integrated approach—white paper, infographic and a case study that featured a leading candy company’s success using five best practices.


We congratulate the BNCM team that collaborated on the winning effort.


When a white paper about marketing to college football fans can hold its readers to the “final buzzer,” using an engaging infographic and a sweet case study about a chocolate company’s success promoting its brand across 50 college campuses, it’s a game plan for success.


Using a conversational tone, BNCM convincingly shows it understands the challenges colleges face in football season marketing, yet it offers a commonsense, easy-to-implement integrated solution for marketing success.

The entry’s strength was in its ability to pull readers in, hold their interest and leave them saying, “Great idea—makes perfect sense! Why didn’t we think of that?”

How often do you see a white paper do that?

View More PR Daily Awards 2012 Winners.

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