When Babiators, which offers “stylish child-sized aviator sunglasses for adventurous and fashionable tots,” partnered with Konnect Public Relations, it immediately immersed the PR team into its business. Babiators did such a good job of working with the firm that the sunglasses company earned top honors in the Best Client of the Year category of Ragan’s 2013 PR Daily Awards.
Konnect PR says the winning organization outlined clear, measurable business objectives. “[Babiators founders Molly Fienning and Carolyn Guard] directly involved us in their business strategy right from the start to ensure that our efforts properly aligned with theirs.”
Konnect PR says the founders are open-minded and continue to involve Konnect in all aspects of their business: “We truly work as an extension of the Babiators brand.”
Here are a few ways the client is a winner:
- Swift delivery of materials, information, and samples: “If we need more details about anything related to the company, product, mission or team, we have what we need in five minutes or less.”
- Permission to explore new opportunities: “Babiators has been featured on everything from ‘The Ellen DeGeneres Show’ to CNBC’s ‘Mad Money,’ in part because they are open to any idea we put in front of them. They really trust us to do our job and make decisions that will create the best results for them.”
- Recognition of milestones, big and small: “Whether we’ve secured placement with A-list press like ‘Good Morning America’ or a small mommy blog, the team at Babiators always replies with a positive and encouraging word.”
- Philanthropic efforts: “Babiators supports the work of the Children’s Eye Foundation by donating a portion of profits to help support the foundation in its mission to eliminate preventable blindness in children.”
We congratulate the Babiators team.
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