With Darrell’s overall support for giving employees flexibility in where they work, the Logitech team followed his positive endorsement and set a series of goals for the campaign, including elevating the perception of Logitech as an organization that supports remote work and designs products that help people be productive wherever they are; sharing tips and tricks to help people who work from home succeed; recruiting high-profile partner organizations to join the campaign; creating compelling user-generated content from Logitech’s social media fan base.
The campaign kicked off with a post from Darrell providing context into his views on working from home and calling others of the same mindset to join Logitech. During WFH Week, Logitech employees and partners shared a handful of posts to get the ball rolling. The organization also developed a “Helpful Product of the Day” contest. It shared a toolkit with partner organizations (including Upwork, Zoom and the ASPCA), complete with prewritten social posts.
The partners produced 98 unique posts, resulting in nearly 4,000 engagements. A Twitter chat with Upwork produced 399 tweets, reaching 550,000 people. A giveaway program drew interest from several radio stations. The Web team designed a special landing page while the organization crafted internal messaging and Q&A for its employees, who were inspired to become ambassadors for the program. There were promotional giveaways on three major-market radio stations and nearly 1,000 pieces of user-generated content were shared.
Logitech’s success is a reminder to communicators to be aware of cultural activities—even informal ones—as opportunities to draw attention to your message.
Congratulations to Logitech and its partners.