Solutionreach had a blog, but the team behind it had no way to know how many people were viewing it or if any had subscribed, thanks to outdated and ineffective software. The decision to relaunch the blog has led to 20,000 subscribers with an average of 15,000 views per month, which, along with the quality of the blog, has earned it first place in the “Blog” (Health Care PR and Marketing division) category of the PR Daily Awards.
The Solutionreach blog has become a go-to resource for patient relationship management (PRM) topics, the focus of the company’s business: Solutionreach software helps health care practices improve the patient experience and connect with patients. The goals for the relaunch were focused strictly on subscribers and views, which were achieved by delivering outstanding PRM content.
A content calendar was developed and, once the team had created a steady stream of posts, guest posts were added from Solutionreach staff members, allowing them to discuss their own health care experiences. Other guest posts came from patient advocates, and a new category of posts was introduced based on research the organization conducted.
With content added at a steady clip, the team turned to search engine optimization, with each post analyzed and improved based on ongoing SEO analysis. The team also added a blog subscription option to every lead form on the Solutionreach website. The blog was also instrumental in a new customer advocacy program, with participants encouraged to link to relevant posts.
Reader growth has been steady; the team meets regularly to discuss its strategy for continuous improvement.
Congratulations to Lea Chatham and Lori Boyer.