The winner of the “Print Publication” category in the PR Daily Awards, paper manufacturer Domtar, is an outstanding example of what can be delivered with print.
Vibrant colors and big, bold graphics complement well-written copy and superb organization. The report was structured around the company’s three sustainability pillars: responsibility, engagement and efficiency. The report sought to express what drives the business under each of the pillars and how they are progressing towards the goals the company has set.
The report focused on setting an example to the business world of how collaboration with stakeholders can produce content and data that inform and inspire readers. The report’s editors captured input from more than 100 stakeholders, ranging from employees to advocacy groups, from communities to customers and shareholders.
The editors also gathered input from the company’s sales teams, as well as collecting personal interviews, precise data and corporate statistics. The production of the report married a creative approach to reporting the company’s approach to sustainability with visuals and text that were assembled across multiple platforms.
The company has used the report as a launch pad for additional materials, including two four-page brochures that capture report highlights, a series of videos, articles on the company’s award-winning online newsroom, a scavenger hunt quiz for employees and more. It has also been used at university campuses and job fairs to attract new staff and executives have shared it at conferences and speaking engagements.
Congratulations to Paige Goff, David Struhs, Brian Kozlowski, Courtney St. Onge and Marguerite Butler.