Heart health begins with information—which in turn begins with knowing what you need to find out.
MDVIP’s Year of Cardiovascular Health put that idea into practice with a robust marketing campaign.
The campaign yielded these results:
- Member and physician engagement was strong with a 44% open rate, up from 39% in 2018.
- Member led 200+ cardiovascular health member events in 2019, a 100% increase.
- Physicians proactively looked for and treated disease with increased orders for more advanced cardiovascular lab panels.
- A newsletter survey showed 40% of members claimed more knowledge in 2019.