A growing number of organizations have embraced the trend of sharing news and information via regularly-produced video magazines that employees can consume in three minutes or less. Honeywell Performance Materials and Technologies (PMT) produces its version, PMT Upfront, biweekly, and it’s taken first place in the “Internal Communications Video” category of PR Daily’s 2017 Video and Visual Awards.
PMT Upfront employs a variety of effective techniques, not the least of which is spotlighting a front-line employee as the voice-over guest for each episode. The video magazine features organization news, new product introductions, strategic business priorities, organizational events and key milestones. It also shares moments from PMT’s history, imparts educational knowledge, reports on customer wins and introduces employees to their colleagues throughout the business.
The PMT internal communications team’s primary goal is to align the stories shared in the video magazine with the organization’s business priorities and people. It takes 10 working days to gather content, develop the rundown and shoot and edit the video. To date, 38 videos have attracted nearly 90,000 views while featuring 20 volunteer employees handling voice-over duties.
The video has also sparked improvements in overarching internal communications efforts, contributing to improvements in employee perceptions of two-way communication, recognition, management’s willingness to listen to ideas and manager communication.
Congratulations to the internal communications team at Honeywell PMT.