Bell Helicopter recently changed its name to just Bell. As the company’s leader explained to employees, Bell’s future is more than just helicopters. Drone technology will soon be applied to human flight, with air taxi services and even flying cars within the realm of possibility—new markets Bell is well-positioned to exploit. The CEO’s vision is captured in a video that has taken first place in the “Executive Communication” category of PR Daily’s 2018 Video & Visual Awards.
The video, “Welcome, Dreamers of Flight,” clocks in at less than two minutes, and is designed to convey the excitement as well as the uses of vertical flight. The drone footage that conveys what passengers will likely see is stunning, supplemented by narration that explains the practical ways people will take advantage of these new means of transportation.
The video achieves its goals, conveying the dedication that Bell employees have for their company and sharing the passion of vertical flight associated with the new branding launch.
Congratulations to Bell’s Ackerman-McQueen and Bridget Hall.