The C.R.A.P. Awards Bad leads plus bad poetry equals C.R.A.P. One editor loads her lead with a cliché; another one asks employees to write poetry. Both of them get this week’s C.R.A.P. Awards. By Steve CrescenzoMay 3, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.