Band-Aid® dispatches ‘glambulance’ for fashion emergencies

This clever campaign around the special edition Cynthia Rowley-designed Band-Aid® yielded more than 80 million media impressions.

Anyone can play dress up—even Johnson & Johnson’s Band-Aid®.

Fashion designer Cynthia Rowley designed a limited edition, dress-up Band-Aid® that was sold exclusively at Cynthia Rowley stores, and the Smithsonian’s Cooper-Hewitt, National Design Museum.

The challenge for PR agency RF|Binder was how to drum up media and consumer interest in the designer Band-Aid® concept without new product designs.

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