Band-Aid® dispatches ‘glambulance’ for fashion emergencies
This clever campaign around the special edition Cynthia Rowley-designed Band-Aid® yielded more than 80 million media impressions.
Anyone can play dress up—even Johnson & Johnson’s Band-Aid®.
Fashion designer Cynthia Rowley designed a limited edition, dress-up Band-Aid® that was sold exclusively at Cynthia Rowley stores, cynthiarowley.com and the Smithsonian’s Cooper-Hewitt, National Design Museum.
The challenge for PR agency RF|Binder was how to drum up media and consumer interest in the designer Band-Aid® concept without new product designs.
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