Benchmarking File: Separating the wheat from the chaff

If you can't eliminate fluff at your company, at least try to segregate it to one specific vehicle. Communicators at GST Telecommunications use online vehicles for serious, timely news, and the print publication for the "soft stuff."

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.