Best Buy parlays its tech expertise into a video network

Best Buy On features informational videos and tech news reports; segments will play on the electronics chain’s 145,000 in-store TV screens.

Sure, Best Buy sells TVs. But can the largest electronics retailer in the U.S. make content for TV?

According to a recent article in Advertising Age, Best Buy has spent the last year-plus quietly rolling out Best Buy On, a video network with content available on the Web and on the 145,000 screens in the chain’s more than 1,100 stores.

From what he’s seen, Shel Holtz of Holtz Communication + Technology, who blogged about Best Buy On this month, says the network cements Best Buy’s position as the authoritative source for consumer tech information.

“They’re producing feature content, but it’s content that I think solidifies their reputation as not just being a place that sells this stuff, but really understands it and helps you make informed consumer decisions,” he says.

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