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Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.

Good morning, communicators:

 Ohio Department of Health relied on the power of visuals in a recent video titled, “Space Makes Us Safer”:

The public service announcement, which racked up 20.5 million views on Twitter alone, shows how much social distancing can lower the spread of COVID-19.

Real Art was the agency behind the video, and its video team lead, Andy Nick, shared a behind-the-scenes peek at creating it:

A lot of people have been asking how we did the @OHdeptofhealth video (aka – the Mouse Trap project). Here's an iPhone clip of our first "shot", which took 8 hours to set up.

— Andy Nick (@nickAD) April 9, 2020

Nick shared a summary with Adweek, which read, in part:

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