Guidelines for writing do exist apart from the Associated Press Stylebook.
PR pros need guidance for all sorts of preferred terms, as well as advice on protocol, grammar, citations, abbreviations, quotable sources and different versions of English.
Fortunately, many online resources provide free content. Here are standouts in seven categories:
1. Inclusive and non-discriminatory language: The Center for Integration and Improvement of Journalism at San Francisco State University created an online “Diversity Style Guide” (www.diversitystyleguide.com) that consolidates content from more than 20 style guides and journalism resources. Here you can find glossaries on terms related to age, ethnicity, religion, gender identity and sexual orientation, among others. The National Council of Teachers of English also posts a useful reference called “Guidelines for Gender-Fair Use of Language” on its website (http://www.ncte.org).