Crisis Management Bic gets blasted over ‘for her’ pens, remains silent Amazon customers have written hundreds of sarcastic reviews for Bic’s ballpoint pen for women, calling it out for being sexist. The company’s response of keeping silent is disastrous. By Matt WilsonAug. 31, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.