Big brands more active than small brands on Twitter

Big brands tweet more, use more hashtags and are more engaged, according to a recent report by Simply Measured.

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Big brands tweet more often, share more links, and use more hashtags than smaller, publicly traded companies, according to a recent report by Simply Measured.

The study examined Twitter activity in the fourth quarter of 2013 among the Interbrand 2013 Top 100 brands and the Forbes 100 Best Small Companies in America, which includes organizations with annual revenues of $5 million to $1 billion.

Not surprisingly, Simply Measured’s analysis found the Interbrand 100 has more followers and retweets than the smaller companies. However, the larger brands are also more engaged with the platform: They tweeted 12 times a day on average in the fourth quarter of 2013, compared with three times daily for the smaller companies.

Tweet frequency

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