‘Blogger outreach’ = media relations

Pitching is pitching, and these fundamentals apply

I’ve seen a lot of buzz for blogger outreach lately. Next to social media marketing strategy development, it’s the No. 1 social media offering for public relations agencies (and driving much of the increase in PR spending this year). Is blogger outreach really a new service offering? I don’t think so. I think it’s just a different way to say media relations. All blogs are media; therefore, targeting blogs for coverage is media relations.