Boost your Google rank: A guide to SEO

How relevant content, keywords and a little promotion can help your organization appear higher in a Google search

Take a moment to Google a key message or keyword regarding your company without using your company’s name. Now find your company’s link. How do you rank?

If you’re at the top or on the first couple of pages, congratulations. You’re doing something right when it comes to search engine optimization (SEO). If you’re buried past Page Two or don’t have a clue what SEO is, you’re not alone and you need help.

But never fear! After speaking with SEO experts and communicators just like you, we’ve amassed a how-to guide for helping you get your company off that 11th page on a Google search.

SEO and relevancy

“As a communicator, you should constantly ask ‘What is my audience interested in and how can that tie to my company?’” Turcotte said. “Bottom line: Your site content should always address what your audience is interested in.”

Turcotte uses the example of the organic yogurt company, Stonyfield Farm, to explain relevancy.