Editor’s note: This story and video clip are taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.
When Raytheon opened a factory in Huntsville, Alabama, the aerospace and defense company landed media coverage in top-tier publications such as CNET and Time magazine. The story even earned valuable, above-the-fold real estate.
How does a factory opening land such prized exposure?
Through a little idea called surround sound.