Branding lessons from Beyoncé

The pop mega-star blends authenticity, collaboration and the element of surprise for multifaceted success. Here are a few takeaways for your organization.

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Many professionals talk about the need for personal branding.

Beyoncé is a shining example of how a public figure and a brand can intertwine, but it’s not just people who can learn from the renowned and meticulously built Beyoncé brand. Organizations can, too.

You might not think of her as a marketer, but Beyoncé has plenty of branding experience that modern organizations can emulate. Through the ups and downs of her career, Beyoncé has steadily built a brand that encompasses not only her music but also her style, beliefs and personality.

How has she done it?

Launching with meaning

One factor that has propelled Beyoncé to the height of her fame is the buildup before a product launch.

This year she heralded her women’s sportswear line, Ivy Park, and the buzz began immediately. However, it wasn’t just a hefty marketing budget or loads of advertising that kicked up interest in Ivy Park. It was the story and the reasoning behind the line.

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