Social Media Brands steer clear of Zimmerman-related tweets At least so far, no big brand has attempted to leverage the verdict in the George Zimmerman trial to promote itself. Perhaps it’s an evolution. By Matt WilsonJuly 15, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.