Brevity is the soul of good headlines

Witty or not, the title of your blog post must be concise enough to fit on mobile screens and taut enough that Google doesn’t foreshorten them. Here are a few guidelines.

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Some mysteries are annoying, not tantalizing.

“Not everyone wants to play the game, ‘What’s the last word in the headline?’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

You must write web heads that don’t get truncated by Google, social media channels and mobile apps, or you’ll never grab readers’ attention.

Make sure your web heads are short enough that they do the following:

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