Brian Solis eyes the crystal ball for social media

At Ragan conference, PR expert forecasts significant changes for networks and the industry

Conference attendees were busy tweeting during Brian Solis’s keynote address Wednesday at Ragan’s Social Media for Communicators conference in Atlanta.

So, imagine the surprise when Solis told the crowd they wouldn’t be spending this much time on Twitter next year.

Really?

Solis, the principal of FutureWorks and blogger for PR 2.0, shared his predictions about social media’s future and where communicators should focus their attention.

He says Facebook, which has twice as many registered users as Twitter, will be the main way to communicate with audiences. Now is the time to start thinking about a Facebook mobile strategy, he says.

He also talked about the “predictive Web,” a phase in which the Internet already “knows” what you want—before you know you want it.

“In the future, the Web will figure out the content you are interested in seeing,” Solis says, “but that’s going to make it harder for you to reach the people you want.”

PR’s future

Does social media spell the death of PR?