Can a lot of fans hurt your Facebook page?

Find out what’s more important than having a large following on the social network.

Social media is about quality, not numbers. This is particularly true on Facebook because of its ranking system called EdgeRank.

To put it simply, Facebook looks at how many fans you have on your page, how many times they’ve interacted with your posts (shared, liked and commented). The algorithm runs and checks to see if there is an affinity between you and each follower.

Facebook is looking to see if you have common interests and the quality of those interests, and it does this with an algorithm. For example has this fan responded on your page before? Have you commented on something they posted? Have you exchanged posts only once or twice in two years? Are the topics you talk about on your page showing up in the fan’s daily activities?

What does that have to do with numbers?

Facebook also looks to see how many fans you have and how many are interacting to come up with a ratio of interaction. The higher the ratio, the better your ranking and the more likely you will show up in people’s news feeds. Low ranking? You could be the proverbial tree falling in the forest. Nobody will hear you.

For the sake of discussion, let’s say you have two Facebook pages.

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