Can PR pros capitalize on the podcasting craze?

With digital audio on the upswing, how can PR pros use this media platform to engage listeners and further their goals? Here’s where to start.

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There are no easy wins in PR.

Practitioners wear many different hats and are often caught in the middle between clients, bosses and media outlets. Everyone wants something done yesterday, and they want it done perfectly. Clients want more exposure for their organization; bosses want more revenue for the company; media outlets are always looking for the next big thing.

What if there was a way to score an easy win which resulted in everyone getting what they wanted? The unlikely hero to do such a thing: the podcast.

Why invest in podcasting?

There are more than 60,000 active podcasts right now, and that number is growing exponentially. Why are active listeners projected to triple over the next three years?

There are two big reasons:

How does this help communications professionals?

The beauty of branded podcasts is in the targeting.

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