Social Media Can you really measure a Facebook ‘like’? Two experts in social strategy and measurement had it out in blog posts and on Twitter over how to determine the value of a Facebook ‘like.’ Who’s got it right? By Matt WilsonDec. 13, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.