Ragan Staff
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Leadership Communications
Robby Brumberg
How do you handle an awkward CEO?
If you’re saddled with a leader or client who’s a poor communicator or a stilted speaker, there is hope. Here’s how to play up strengths and minimize glaring weaknesses.
Amanda Athuraliya
6 simple steps to craft a great speech
Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.
Dorothy Crenshaw
6 key occasions when your CEO should be the key spokesperson
From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.
Shel Holtz
How to stay afloat in the age of employee activism
As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage.
Ted Kitterman
Infographic: How to be better at delegating
As a leader, you can’t handle every task, so it’s important to empower your team to do crucial work without you. Here are some tips to help you manage this workplace interaction.
Robby Brumberg
How do you deal with workplace dabblers and kibitzers?
A curt ‘Howza ’bout I do my job and you do yours?’ solves nothing. Instead, demonstrate your mastery over material and messaging, and set up a workflow protocol for all to follow.
Ted Kitterman
Infographic: How businesswomen can navigate the ‘glass cliff’
When organizations promote women to leadership roles during a crisis, they’re sometimes set up to fail. Here are some tips to make sure you’re prepared.
Elizabeth Williams
Why and how you should prevent your CEO from blogging
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
Beki Winchel
How to convert social media critics into avid fans
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
Nick Morgan
Your speech hinges on this 1 key factor
No, it’s not a good opening joke. Presence determines whether your orations soars or bores.
William Comcowich
7 ways to wrangle an unpredictable leader
Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.
Christina Hennessy
Beyond words: Vocal and body language techniques for TV interviews
Your message is, of course, paramount, but poor habits such as slouching, shifty eyes and verbal upticks will undermine your credibility.
Nick Morgan
3 common public-speaking blunders—and how to overcome them
Too many presenters focus on themselves—and showing off how much they know—rather than on the audience’s interests. Others tell stories chronologically, which can be a major snooze.
Christina Hennessey
4 questions that can make spokespeople stumble
To juice ratings and create buzz, journalists can resort to sneaky interview tactics to get the answers they want. If you aren’t prepared, a small mistake can become a full-blown crisis.
