Ragan Insider Robby Brumberg
How to craft a winning media relations strategy
April Kaull of West Virginia University shares how to gain coverage, trust and traction in a chaotic news environment.
Media Relations
Ragan Insider Beth Haiken
4 tactics that will grab reporters’ attention
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
Ragan Insider Tori Simmons
How to pitch health writers during a pandemic
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Ragan Insider Ted Kitterman
What is the future of the press release?
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Ragan Insider Samiha Fariha
4 media drop strategies to bolster your marketing campaign
Newsjack a national day, promote your CSR program, and don’t forget about radio.
Ragan Insider Brian Pittman
8 trust indicators to look for in the outlets you pitch
A media watchdog warns PR pros against working with misinformation sites.
Ragan Insider Joy Knowles
Thorny challenges comms pros are facing amid COVID-19 uncertainty
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
Ragan Insider Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Ragan Insider Robby Brumberg
Savvy tips on media relations, executive comms and employee morale
Follow this guidance to garner good coverage and stir positive morale amid a bonkers business landscape.
Ragan Insider Ted Kitterman
5 lessons from The Preakness’ virtual press event
With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.
Ragan Insider Kelsey White
5 tactics for successful survey research in times of uncertainty
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Ragan Insider Ted Kitterman
Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.
Ragan Insider Dustin Siggins and Michelle Garrett
Should media relations wait during election season?
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
Ragan Insider Tara Parsell
How the pandemic is transforming media relations
With remote work on the rise and seemingly here to stay, are best practices for reaching out to reporters changing as well?
Ragan Insider Ted Kitterman
What Tesla’s move to eliminate its PR department means for the industry
The electric car company may have closed its press shop, but the communications function remains vital.
