Your clients or execs might be surprised, even to the point of distress, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.
Keep these tips and takeaways in mind as you work to prevent crises, build trust and boost your authority.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. Despite the challenges, her outlook is optimistic.
Your audience can help share, spread and shape your message, but authenticity is paramount. Here’s how to elicit purposeful, personalized pieces.
The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course.
Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to build your case and land strong coverage.
Industry pros say proving ROI to top executives is–or at least should be–your chief concern. Here’s how you can keep your value top of mind with your organization’s decision-makers.
Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better.
Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.
How can PR pros protect their organizations in an age when technology has left audiences vulnerable to sophisticated lies? The software giant’s heavy hitter shares his recommendations.
Artificial intelligence software can be a boon for your customer service—but it can also go terribly wrong. Here’s how to successfully deploy helpful, high-tech bots.
When communicators are excluded from top-level talks, organizations can miss prime opportunities to elevate the brand. Here’s how you can make the case for participation.
Metrics, metrics, metrics. They can be daunting, but they’re essential for gaining a seat at the table. So is speaking the top executives’ language. Time to hone your math and verbal skills.
Multicultural consumers are transforming the U.S. marketplace. Beyond being the right thing to do on a human level, embracing people of all types is essential to your organization’s success.
