Are you looking to develop international communication skills? Here are some tips for making yourself a desirable candidate for global communications roles.
Commemorating the Normandy invasion, pivotal in altering the course of World War II, organizations and politicians alike turned to stories, photos and sober salutes to its heroes.
When the yogurt company offered to pay for student lunches in a Rhode Island community, the move allowed the company to build on a brand identity of community service.
Set achievable goals, don’t make it all about you and learn from past mistakes. This guide can help you set the foundation for a winning campaign.
Marquee publications can build your brand awareness, but industry-centered coverage can be just as rewarding.
The PR Council mandates that its members pay interns for their work. The move follows increasing controversy about offering on-the-job experience as the sole compensation.
The deck’s stacked against you, so focus on helping journalists do their job more effectively. Consider these ideas.
The restaurant chain introduced new and limited-time menu items, one featuring a flapjack in between meat patties. Its marketing messages are even wackier.
Though many publications are ditching op-ed programs for sponsorship models, you can still find those that will run well-written pieces. Follow these tips.
Where are the top metro areas for creatives to find exciting work without having to pinch pennies? Find out, and then browse our roundup of current job openings.
You have plenty of responsibilities to handle without miring yourself in tedious, repetitive duties. You’re not a robot—so employ one instead. Use online tools, and free yourself up to be creative.
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
Tying a campaign to holidays or seasonal goings-on can afford you significant traction, but it can’t be done willy-nilly. Ask news outlets about their deadlines, and schedule accordingly.
Uncork your favorite bottle of red, white or blush to celebrate National Wine Day. Then, check out our roundup of current job openings.
In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.
