Ragan Staff
Announcing Ragan’s 2020 PR Daily Awards finalists
Check out this year’s impressive list of finalists.
PR
Tori Simmons
How to pitch health writers during a pandemic
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Jessica Nunez
Career guidance for aspiring communication pros in 2020
Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.
Ted Kitterman
What is the future of the press release?
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Brian Pittman
8 trust indicators to look for in the outlets you pitch
A media watchdog warns PR pros against working with misinformation sites.
Ted Kitterman
Report: 2020 leaves its mark on the PR industry
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.
Hana Bieliauskas
6 ways a PR career prepares you for working the polls
What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.
Joy Knowles
Thorny challenges comms pros are facing amid COVID-19 uncertainty
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Ted Kitterman
5 lessons from The Preakness’ virtual press event
With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.
Lisa Glover
3 crisis lessons from a #CoronaBride
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Kelsey White
5 tactics for successful survey research in times of uncertainty
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Dustin Siggins and Michelle Garrett
Should media relations wait during election season?
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
Tara Parsell
How the pandemic is transforming media relations
With remote work on the rise and seemingly here to stay, are best practices for reaching out to reporters changing as well?
Hinda Mitchell
7 things communicators can learn from airplane pilots
You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst.
