Ragan Staff
Why ESPN is rethinking its PR content
See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.
PR
Michael Smart
PR pros, make sure your pitch passes the 5-second test
Your solicitation must be concise and pithy, or journalists will move on.
Domenica D’Ottavio
10 crucial metrics to measure your pitching efforts
Here’s what you should be tracking to prove ROI and meaningful results.
Gini Dietrich
8 professional development goals for creating a bright PR future
Here are some career objectives ambitious communicators should consider.
Beki Winchel
How PR and marketing pros celebrated April Fools’ Day
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.
Brendan Gannon
30 jobs in the PR and marketing world
You could work for one of the colleges remaining in the Men’s Division I Basketball Championship if you land one of this week’s featured job openings.
Beki Winchel
Microsoft calls off practical jokes for April Fools’ Day
‘Data tells us these stunts have limited positive impact and can actually result in unwanted news cycles’, the company’s marketing chief said in an email to employees.
Paul Maccabee
5 ways your online newsroom alienates reporters
If journalists don’t love your online newsroom, your news isn’t getting picked up. Here are five ways your media shop could be running afoul of writers, editors and producers.
Brendan Gannon
30 jobs in the PR and marketing world
Is your town one of the hardest-working in the country? Find out, and then browse our roundup of current job openings.
Beki Winchel
AP style rules for commonly confused words
To decrease stress, consider ‘laying’ down your smartphone and ‘lying’ on the beach. However, if your concern is the ‘effect’ of not knowing the correct terms to use, this guide can help.
Ted Kitterman
MillerCoors sues Anheuser-Busch over Super Bowl ‘corn syrup’ ads
The brewers have gone beyond good-natured jabs to slamming each other, and Miller now says its rival went too far. Will the lawsuit help it win back customers? How about a glowing tap?
Michelle Garrett
6 tips for brand managers shutting down a product or business
When winding down operations and saying goodbye to customers, PR can help smooth the transition and communicate important messages. Consider these insights.
Ana Angelovska
6 top concerns for corporate communications leaders
Reputation management and working with upper-level executives top the list of nettlesome issues keeping external communicators up at night, according to a new survey. Consider these insights.
Jessica Lawlor
4 tips for pitching magazines
Magazines require more lead time and can have different staff working on print and digital operations. Consider these tips to get your story to the right journalist.
Frank Strong
Survey: 3 PR trends in tactics, measurement and organization for 2019
For public relations pros, this year combines vital elements: compelling narratives to reach audiences and solid metrics to see how effectively those narratives engaged those audiences.
