Ted Kitterman
8 rules to follow for media relations in 2021
Experts share their inspiration and advice for finding earned media success in the coming year.
PR
Jared Meade
Remembering the diverse pioneers of PR: Joseph Varney Baker
The early PR industry, like all areas of American life, benefited greatly from the contributions of Black visionaries. Here’s the story of the man behind the first Black-owned PR firm.
Ted Kitterman
PR pros honor Black contributions to the industry for Black History Month
In an event hosted by the Diversity Action Alliance and the Museum for PR, leaders from across the U.S. share their experience as Black PR pros and their hopes for the future.
Olga Fleming & Courtney Walker
7 PR trends to follow for 2021
This year, emphasize humanity and emotion-packed storytelling, produce authentic, raw video, and lean on core values.
Ragan Insider Ted Kitterman
5 lessons on activating celebrity superfans
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.
Ragan Insider Ted Kitterman
How to improve employee retention in 2021
From the biggest agencies to the smallest shops, workers are any company’s most valuable asset. Here’s how to make them feel like they belong this year.
Ronald Roberts
How to initiate a culture of DE&I change
When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort.
Filomena Fanelli
Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’
When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show.
Garland Stansell
How the PR industry can—and must—do more on DE&I
PRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.
Ragan Insider Ted Kitterman
11 predictions for 2021 from PR insiders
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
Emily Gagnon
6 courses to bolster your comms credentials
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
Ronn Torossian
5 brands struggling to connect with millennial consumers
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Maddie Nance
5 tips for keeping your career moving during COVID-19
The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network.
Zach Ferenchak
How comms students see ethics as the foundation for future work
For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future.
Beki Winchel
4 PR lessons from ‘The Queen’s Gambit’
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
