PR and marketing campaigns seek to honor veterans for Nov. 11 holiday
Brand managers hope to show their gratitude for service members with giveaways and freebies.
Brand managers hope to show their gratitude for service members with giveaways and freebies.
Here’s how one PR pro is thinking about her health care industry partners in pushing her agency staff to get the jab.
It might be where all the cool kids go to post memes, but is it really a good fit for your organization’s goals?
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
The industry is changing fast. There used to be a PR playbook—not anymore. Here’s what should be on your radar.
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future.
A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
As remote work and ongoing pandemic disruption have sparked massive workplace shifts, here are some resources that are helping communicators succeed.
The firm, which owns the naming rights for the Philadelphia Eagles’ stadium, is using its gridiron connections to boost brand loyalty.
Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.
As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers.
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.