Hinda Mitchell
Why you should lead with values in COVID-19 crisis
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.
PR
Ted Kitterman
How to pivot in-person activations to virtual events
Festival season won’t be happening this year due to the coronavirus and social distancing efforts.
Julie Wright
How to identify the stages of grief in COVID-19 messages
As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model.
Tiffany Guarnaccia
How commtech is transforming PR and corporate culture
Spanning an array of sectors, the integration of technologies into various communication formats and channels is engendering new protocols for comms pros.
Sue Spaight
How to engage worried health care consumers around COVID-19
There’s enough anxiety out there without messages from health care practices exacerbating the panic. Here’s how to address the problem cogently and calmly.
Beki Winchel
Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
Jennifer Jones-Mitchell
Why and how you should infuse personalization into your PR
Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape.
Roula Amire
Should you pitch non-coronavirus stories to the press?
COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?
Kaylin Trychon
Why COVID-19 should prompt questions about cybersecurity
As more team member prepare to work remotely, cybersecurity concerns should be taken seriously. Here’s what communicators should be sharing with their networks.
Beki Winchel
Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Ted Kitterman
Report: 62% says comms dept. is critical to org’s COVID-19 response
In a new report from the Institute for Public Relations and Peppercomm, industry experts share how the coronavirus is making waves for their organizations and where they are turning for information.
Ted Kitterman
How crisis comms fits into the business continuity plan
When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.
Ted Kitterman
PR pros mark International Women’s Day
The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.
William Comcowich
Houston Astros commit multiple errors in sign-stealing scandal
The team members and staff, crowned 2017 World Series champs, booted their opportunities to explain and sincerely apologize. Here’s what PR pros say they should have done better.
