Every new business has hiccups, but prematurely enlisting public relations might be a mistake. Here are cues for taking the plunge—and guidance for reaping the rewards.
PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider?
Writers and PR pros can develop deep, lasting relationships if early interactions go smoothly. Here are some tips to strengthen these ties.
Follow these guidelines to take the high road and shore up your reputation management.
Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings.
A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.
‘Public relations’ encompasses a multitude of different skills, disciplines and tactics. Here’s what 50 working in the field say they do to earn a paycheck.
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
After months of crisis following the tragic crashes of two airplanes—potentially due to manufacturer malfeasance—some in the airline industry hope to revive its reputation.
It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
