Brian Pittman
3 tips for irresistible email pitches
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.
PR
Kathryn Arnold
3 PR lessons from the run up to the Tokyo Olympics
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
Frank Strong
Survey: Communicators more valued than ever before
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.
Robby Brumberg
How Wyndham Destinations is weathering the COVID-19 crisis
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
Nicole Rodrigues
Celebrating differences: How race and ethnicity shaped my love of comms
One PR pro offers her own story of growing up with a unique heritage—and what it might look like to celebrate the many backgrounds that are represented in a diverse organization.
Robby Brumberg
Mark Ragan: Human-interest stories, crisp writing, and speechwriting among the top comms skills
The Ragan Communications owner offers guidance on career advancement, crisp writing, and how communicators can claim a more influential seat at the table during an interview with The Museum of PR
Ragan Insider Ted Kitterman
How to adapt strategies to the latest data privacy trends
With 96% of Apple users opting to not share data with marketers and ad delivery algorithms, the PR and marketing world is facing big changes.
Ragan Insider Ted Kitterman
PR leaders weigh remote work options as offices begin to reopen
Some in the industry are ready to jump ship if they can’t keep the flexibility they have come to treasure and rely upon during the pandemic.
Ragan Insider Ted Kitterman
4 tenets for earned media success
Carve Communications’ David Barkoe shares his approach to snag a reporter’s attention.
Ragan Insider Ted Kitterman
6 openings to avoid when pitching reporters
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.
Matt Schwartz and Conor Febos
What communicators can learn from the European Super League debacle
The explosive soccer imbroglio offers plenty of prescient takeaways for messaging maestros. Not least of which: Don’t infuriate or alienate your fans.
Ragan Insider Robby Brumberg
Inside Monster’s nimble, data-driven comms shop
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
Ragan Insider Ted Kitterman
How PR pros can be allies for beleaguered reporters in tech and beyond
As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.
Jonathan Rick
What PR pros can learn from tech-support reps
We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to comms pros of all stripes.
Nicole Franco
3 common #PRFails that journalists want you to stop right away
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
