PR

Andrew Graham

How to get crucial data from your media list

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age.

Michael Kling

Communicators reveal work perk preferences and employer attributes

Which workplace facets attract top talent, and what aspects of the job drive long-term employee satisfaction? Read on for crucial retention insights.

Kristin Carpenter

5 consumer behavior trends PR pros should know for 2021

The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.

William Comcowich

13 smart, affordable ways to promote events

Start early, seek a strong news media hook, and give publishers plenty of lead time.

Ragan Staff

A PR pro’s guide to search engine strategy

A new download offers a digestible roadmap for success.

Katie Delahaye Paine

How a PR pro changed the measurement landscape

A revelation about the importance of proving the value of PR led the author to create several businesses—and eventually reshape the way the industry approached metrics and analytics.

Jo Spink

5 ways communicators can bolster SEO

Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.

Neil Alumkal

Is the pandemic the death knell of the brick-and-mortar agency?

The COVID-19 crisis is going to change how business is done—but how profound will the changes be? One pro argues it’s time to change the office floorplan for good.

Gregg Castano

The secret to earned media coverage during COVID-19

The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.

Keith Donovan

Why and how communicators must protect their brands from ‘techlash’

Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.