The coffee chain recently gave its staff guidance on how to handle customers’ questions about their former chief executive’s announcement that he might run for president.
See how they’re helping MSNBC, Spotify, PayPal and ESPN gain unprecedented engagement.
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
Launching a pitch and wishing for coverage is like tossing a stone in the air and hoping to hit the moon. Instead, try these approaches for enduring partnerships with journalists in your niche.
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
Employees want to work for a company with a positive workplace culture. Find out which organizations were named ‘2019 Best Places to Work,’ according to Glassdoor reviews.
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
Journalists and social media users had mixed reactions to the offering touting itself as ‘mouthwatering’ as well as innovative. The PR effort landed chatter and media coverage.
A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty.
Communicators often have to broadcast a message they find unpalatable but inescapable. Here’s how to hold your nose and hit “send” —and keep your pride intact.
Which U.S. colleges are the best for students studying communications? Find out, and then check out our roundup of current job openings.
The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR. The shows under canvas have mostly vanished, but lessons remain.
As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.
If you’re not worried about optimizing content for voice-activated searches, you should be.
Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs.
