CEO swimming stunt drives winning viral PR campaign How Opera Software got 1 million users to download its browser—and put the CEO in the drink. … Viral PR … By Ragan StaffAug. 6, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.