CEO videos boost internal engagement

Putting your CEO in front of the camera is a great way to engage employees. Keep these tips and challenges in mind to make the most of your message.

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When employees hear “CEO,” they may envision an unreachable suit in a corner office.

Executives today can—and should—communicate with their employees up close, often, and with a personal touch; video can be the best way to do that.

“Using video lets you capture small moments—those facial expressions and gestures where you think: ‘He’s a real person. He has feelings and opinions about this, too,'” says Annie Burt, institutional communications manager at Mayo Clinic.

For organizations with a large geographic footprint, video is an especially easy way to help employees feel connected.

Wells Fargo’s TeamTV network comprises more than 20,000 screens companywide in roughly 6,700 office and store locations. It enables the organization to share news daily and to broadcast live events, such as its quarterly CEO town hall series, says Arati Randolph, Wells Fargo’s senior vice president for corporate communications.

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