Chick-fil-A responds to the actions of a lone franchisee; is it enough?

Fast-food chain parries criticism from gay rights groups; PR pros differ on whether it has avoided lasting damage.

Another week, another PR crisis for a fast-food chain.

A week ago, Taco Bell responded to questions about the content of its meat. Now, Chick-Fil-A, a Georgia-based chain known for its buttery fried chicken sandwich, is facing criticism about the content of its character.

The New York Times reported Sunday that gay rights advocates are vocally upset about one Pennsylvania franchisee’s decision to make an in-kind contribution of food to a group that vocally opposes gay marriage in any form.

Earlier in the month, Chick-fil-A posted a video addressing the criticism, and just before the publication of Sunday’s Times article, the company issued a news release. In a Monday interview with the Atlanta Journal-Constitution, Chick-fil-A President and COO Dan Cathy said, “We’re not anti-anybody.”

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