PR and marketing teams might soon be using Facebook for more than scheduling branded posts and checking their personal newsfeeds.
Facebook at Work—a rival to enterprise communication platforms such as Yammer and Slack—is set to be launched at an event in London on Oct. 10.
“It will be the first time that Facebook has launched a global product outside of its U.S. home market,” Techcrunch reported.
Facebook has been testing the service since 2015 with a selected group of organizations. The rollout will offer employees the opportunity to connect, collaborate and keep track of projects inside a familiar format.
It might also encourage employees to remain active—or become more involved—with organizations’ social media efforts. For PR and marketers struggling to be heard above the online noise, getting employees accustomed to using a Facebook product might boost brand storytelling through their organizations’ staff.