Social Media Company creates buzz by welcoming reviews on YouTube (Cost: next to nothing) Benchmade lends its cutlery to vloggers and bloggers for reviewing purposes, raising its online profile at minimal cost. By Matt WilsonDec. 10, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.