Comparisons can be powerful writing tools—or flop miserably Make sure your comparisons are strong, valuable additions that motivate readers through your story. By Ragan StaffFeb. 12, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.