I fell in love with Pinterest the moment we met.
According to industry response and the spike in user growth, I wasn’t the only one.
We at TMG eagerly responded to this visually intoxicating social platform and went pin crazy. We pinned anything and everything we found and liked. And in the process, made some questionable decisions we should reexamine.
Your Pinterest account is a reflection of your brand. You need to pay extra care when you curate the images that will ultimately be seen as an extension of your brand.
Unless you’ve been pinning responsibly, it may be worth it to conduct a Pinterest audit. Here are some tips to conduct a successful one.
1. Pin quality, not quantity.
The purpose of boards is to organize fantastic material and ideas by topic. However, you don’t need 50 boards with 200 images each. Make a list of what to throw out and what to keep. Pin things your followers or target followers will stop scrolling for, or things they will value and want to share. Pursue quality pins, not space fillers.
2. Recycle material.