Content curation is creating a lot of buzz these days, with nearly all the conversation focused on how to become a trusted guide to useful content about targeted topics.
There’s an equally interesting role for content curation as an internal communications activity. Here are five curation approaches that can help employees:
1. Company positions and statements
Most organizations’ official statements and positions on issues are scattered in a variety of locations. Some are contained in press releases in response to an emerging story, some are buried among scores of policies, others are announced with fanfare usually reserved for product launches.
Employees are frequently queried by their social communities about their employers’ positions on subjects ranging from hiring practices to sustainability. Uncomfortable with trying to articulate the official stance themselves, many employees would prefer to provide a link to the authoritative statement of record—if only they knew where they could find it. A one-stop shop that contains all the company’s official statements would make that a lot easier.
2. External news