Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America, yet it started out as a private collection for one man with a passion for art.
Aside from a few well-known examples like this, however, few people outside the art world had used the term curation—until recently.
Content curation is a hot trend in social media, thanks in no small part to the efforts of several thought leaders. Joe Pulizzi and Steve Rosenbaum actively promote it, and a Psychology Today blog declared it the “new black.”
What is content curation?
In 2009 I published a blog post called the “Manifesto for the Content Curator,” which predicted that this role would be one of the fastest growing and most important jobs of the future. I also shared this definition:
“Content curation” is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.