Aggregating information is the new black; check out these ways to deliver a readable feast
I caught Paul Gillin’s column in B2B magazine on how curation is the new creation. This quote hit home:
“”[H]umans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from finding what we need to filtering out what we don’t. Today, curation is nearly as important as creation.””
Paul also points out that curation is as old as collecting itself. It’s NOT new (although it’s the flavor of the month right now). Media companies have been curating content for centuries, but the idea of online content curation is something all content marketers need to consider as part of the content marketing plan.
Why? Brands must position themselves as the trusted industry experts. To do that, curation must be part of the mix.
Are you stuck on exactly how to do this? If so, here are some ideas to chew on.