Contrary to new survey, you should investigate location-based apps

Nascent platforms offer opportunities for growth, with little potential downside

Forrester and AdAge recently combined to give you some really bad advice. I’m here to make sure you don’t listen—add encourage you to do the opposite.

AdAge commented on the recent Forrester survey that found just 4 percent of U.S. online adults have used location-based mobile applications, with 84 percent of respondents saying they were unaware such apps ever existed. Forrester analyst Melissa Parrish declared (and followed up) that, unless you’re targeting affluent men between the ages of 19 and 35, you don’t belong on Foursquare. You should forgo all testing on location-based marketing applications and wait for them to gain more share. Now, please take your club and head back into your cave.

If it’s OK with the kind folks at Forrester and AdAge, I’ll stay exactly where I am. Thanks.