‘Crap’ contest spurs 100 percent employee message retention Ervin & Smith pokes fun at traditional employee communication with a cleverly named contest. By Sarah McAdamsSept. 29, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.