Creating podcasts that attract a loyal audience Follow the University of Pennsylvania’s lead and draw on your company’s “intellectual capital” to create compelling podcast content—and earn a few extra bucks. By Christine KentDec. 12, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.